Three reasons why you should invest in training – especially in a challenging market

Everyone agrees that we all need to do more to help train and professionalise our industry but finding the time is often the biggest barrier for most businesses.

With a long-held passion for sales training, I believe that training is an investment in a business that will help growth and prosperity.

Independent retailers are facing unprecedented challenges and whilst the most successful companies understand they need to invest in their people, some see it as a time to batten down the hatches.

Here are my three top reasons why investing in training is even more important in a challenging market:

• Retain your best staff

When the market is tough, staff are tempted to look around for a better position, especially if their earnings are lower because performance-related pay or bonuses are down. One sure way to keep your best people loyal is to invest in their training so they will feel valued, motivated and are more likely to stay with you.

• Maintain outstanding levels of customer service

With consumer confidence low for some customers, they may be uncertain about investing in their home. Having staff that are better trained on how to close the deal and overcome uncertainties and objections can have a positive impact on sales.

• Attract the best new employees

With more staff on the move, it will pay to be seen as an employer that respects and supports staff. You will find it easier to attract new employees who are qualified, passionate and enthusiastic. Keeping the best team you can will result in a more profitable business.
If you achieve the above then you will be able to increase sales conversion rates, achieve higher order values and increase your company profit.

Our Customer Engagement Sales Training utilises my 25 years plus KBB experience and has been accredited by OAL (Occupational Awards Ltd). Those that have been on the course say that is was extremely informative and provided many new sales techniques.

Why not take a look here at what previous attendees have said – book you place on our next course

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